Hayley Paige, head designer of the Jim Hjelm bridal collection, captures a romantic and charming aesthetic that balances inner ingénue and sophistication. Ever so eclectic, her interpretation of worldly influences and desire to dress hopeful romantics, have provided a foundation for a fanciful and fresh take on bridal wear. Never taking herself too seriously and fully embracing the adorning history of the bridal industry, Hayley Paige develops her craft from an inspirational place of appreciation and enjoyment for the Jim Hjelm bride.

Jim Hjelm features gowns that satisfy the most discerning bride. Jim Hjelm is known for unique detailing and combining luxurious fabrics with delicate embroidery.  These details are important because they add unique and special touch to the gowns. The Jim Hjelm collection is diverse; ranging from gowns made of vintage-inspired fabrics to modern silhouettes, all with gorgeous details that make the gowns a joy to wear. Ellie's Bridal Boutique is proud to be the exclusive retailer for Jim Hjelm in the state of Virginia.