Many Savings Ahead! (Holiday Deals & Discounts)

It has been quite the year and we are here to celebrate something good this holiday season both at home and in-store. We are going to spark joy, except this time around we have to get rid of gowns that really do spark joy for us to make room for more gowns in 2021!

BLACK FRIDAY/CYBER MONDAY VIRTUAL SAMPLE SALE RELAUNCH

  • Online event

  • New gowns will debut early – NOON on Thanksgiving Day!

  • The greatest savings we have to offer!

  • All gowns $299 to $999

  • Preview the selection prior to the Black Friday relaunch

HOLIDAY EXCLUSIVE SAMPLE SALE

  • In-store event

  • Featuring gowns from the most recent seasons, including 2020 collections

  • Gowns on sale for just one weekend only —> then back to regular price

  • We aren’t even allowed to advertise these gowns are going on sale!

HOLIDAY MAGIC! DISNEY FAIRY TALE WEDDINGS TRUNK SHOW

If samples sales are not for you, we still have some holiday magic in store — made even better with a sprinkle of Disney magic. The full Disney Fairy Tale Weddings Collection is available at Ellie’s Bridal Boutique (excluding the Platinum collection) and will be 10% OFF during our exclusive Trunk Show event.

Shop Online -- HUGE Clearance Sale!

A little sneaky peek of our Virtual Sample Sale. Grab this beauty for just $499.

A little sneaky peek of our Virtual Sample Sale. Grab this beauty for just $499.

Sale launches Friday, May 22 at 12 noon

We’re doing something crazy and you’ll see what I mean after you see these prices when we launch our Virtual Clearance Sample Sale right here on Friday, May 22 at 12 noon! For the first time ever, you can #ShopEllies online and you definitely want to be first in line.

[EDIT: The original Virtual Sample Sale was from May 22-May 29, 2020. Due to popular demand, it has been reinstated permanently on our website!]

  • Designer wedding gowns up to 90% OFF. Most gowns will be under $500!

  • Hundreds of dollars off the regular sale price — this is the only time to access our online exclusive deals

  • Fall in love virtually

  • Take comfort in saying YES! with our Happiness Guarantee: If you are unhappy with your gown for any reason, we will exchange it for a different gown we have in stock of equal or lesser value for no additional charge. Or pay the difference for a gown of greater value (original payment to be used as store credit upon return of original gown).

  • Want to see more? After you pick out your favorite gowns, schedule a virtual appointment to get video views and even more close up looks.

  • Want to try before you buy? Pick 3, get them to your house, fall in love with 1, then send the other 2 back!

Get access before everyone else finds out - sale goes LIVE on Friday 5/22 at 12 noon! There will only be ONE of each gown, so make sure you get first dibs!

Winter White Sample Sale Recap (Dec 2016)

Sample sales continue to be my absolute favorite events. 

 

Fabulous Variety Found at our Fabulous Fall Sale

A few weeks ago, we had our Fabulous Fall Sample Sale and it was really fabulous! It's been a few Sample Sales since we've done a recap, so I thought another celebration of sample sales was overdue. We had a great turnout, tons of excited brides, and beautiful gowns that went home for an amazing price. From straps and sleeves to satin and lace, our Fabulous Fall Sample Sale had it all... see for yourself!

STRAPS! And not just any straps. Straps with lace, straps with tulle, straps with beads... the brides who ended up with these gowns are sure to look beautiful, feel sexy, and have the comfort and support of straps they desire.

LOOK AT THAT BACK! Low backs, illusion backs, all of it is just so stunning. Definitely worth it for your audience as you are saying your I Do's.

SLEEVES! Classy and elegant... need I say more?

SATIN! Lace isn't your thing? No worries. Lace gowns didn't speak to the brides that bought these gorgeous satin gowns either.

As you can see, samples sales at Ellie's Bridal Boutique really do have it all. The gowns shown above are just some that went home with happy brides, but there are still plenty more (we're drowning in gorgeous gowns!). Next sample sale will be December 4-6 and people are already making appointments!

When Sample Sales Meet Alterations

She found the dress of her dreams, and even had to try it on "just to see." Of course, she fell in love even more. She loved everything about it: the lace, the color, the quality and fit, even the little "eyelashes" of the scalloped lace trim were a detail she couldn't live without. Devastated that the price tag was over $4,000, and certainly over her budget, we had to find another solution. Welcome, sample gowns with great savings to save the day!

This was the gown of her dreams, but with price tag over $4,000 it was way over her budget.

This gown was the gown she found instead...

Details of the “original” gown our bride purchased at our Sample Sale

Envisioning the gown she asked for.

The gown we had on sale was not quite what she wanted, but still had the same fabrics and fit that made her fall in love with Jim Hjelm in the first place.

A few Alterations sessions later, and voila! The gown of her dreams for a price she could afford!

Wedding day perfection!

The original gown she couldn’t afford. Looks like our bride wore her dream dress, after all!

During the Alterations there was another surprise! Our bride found out she’s pregnant!!

2014 Winter White Sample Sale EXTENDED

Our Winter White Sample Sale was such a wonderful success, Ellie has decided to extend it until Thursday. March 13, 2014!!

Congratulations, once again, to all the brides that found their dream gowns this past weekend! With samples on sale from $150 to $2000 and [still] over 150 gowns to choose from, this is an opportunity you don't want to miss! Below are just some of the beautiful sample gowns that were lucky enough to find their match with the perfect bride!

Not sure if a sample gown is for you? No problem! Our consultants can guide you to both our "sale" and "non-sale" collections. Call 703-683-8697 to make your appointment between now and March 13th!

Sample Sale Recap

We're all cleaned up from our pre-holiday SAMPLE SALE this past weekend and are now gearing up for all the families coming for Thanksgiving weekend!

CONGRATULATIONS to all the brides-to-be that found their beautiful gowns for such an unbeatable price. Here are some of the dresses our brides fell in love with over the weekend.

Welcome to the Ellie's Bridal Family. We are honored to be part of such a special part of your Wedding Day. Don't forget to send us wedding pics!!


If you missed out on our Sample Sale this past weekend, don't fret! We offer sample gowns year round for any bride on a tight budget or short timeline. Make an appointment and let us know that you are interested in purchasing a sample gown so we can work with you to make your dreams come true.

Sample Sales: Disarming Doubts

Despite popular belief, there is NO such thing as “too big.” With our custom alterations, we’ll make your gown look like it was made just for you. We even have a few tricks up our sleeves to make a gown a couple sizes bigger, too. Our fantastic Alterations team took Ruth’s sample size 12 down to about a size 6!! We were so glad to see she felt comfortable enough for some good old-fashioned bed jumping for her post-ceremony celebration.

Want to make design changes? No problem, our in house alterations department are experts on customizing wedding gowns. Our magic-making Alterations team was able to turn Denise’s strapless sample gown into a form-fitting stunner with detachable straps to fit the mood for both her Catholic ceremony and party-all-night reception!

Click here to see just a few of our veteran brides who recently went From Sample Sale to Wedding Day, and check us out on Pinterest for just a few (seriously, we have way more) of the things we have for you on sale.

Out With the Old, In With the New

New York International Bridal Week

Now that things are finally calming down from the bustling excitement of last weekend's Back to Savings Sample Sale, we want to show you just what all the fuss was about from our end.

Brides are not the only ones shopping for wedding gowns year-round. In fact, bridal salons are required to purchase bridal gowns twice a year: every Spring and Fall season. And trust me, just once a year is more than enough to keep our inventory quite alive. If you have visited before, you know exactly what we mean. We simply have too many wedding dresses. The solution? You guessed it: sample sale.

We love sample sales because they are a win-win for brides-to-be and bridal salons. Not only do you get the opportunity get great deals on gorgeous gowns, but it allows us to clear the racks in preparation for the next season. This is also why our sample sales also include gowns that have been in our boutique for less than a full season - we simply don't have enough space!

So now that we've made a little room, here's a an exclusive sneak peek at a few of the gowns we seriously can't wait to show you. None of these gowns have been even been advertised yet, so I hope we don't get in trouble for this from our designers!

Between the fabulous fit-n-flare silhouette, fun pick-ups, and detailing of this illusion neckline, we're sure that brides will love Mikaella's modern twist to this simple, classic look.

Mikaella 1752 - Ellie's Bridal Boutique (Alexandria, VA)
Mikaella 1752 - Ellie's Bridal Boutique (Alexandria, VA)

For something just a bit sexier, we are loving this fitted, chiffon gown by Sincerity. Just wait until you see the back!

Sincerity 3736 - Ellie's Bridal Boutique (Alexandria, VA)
Sincerity 3736 - Ellie's Bridal Boutique (Alexandria, VA)

Sincerity also has this fantastic tea-length gown that we know brides will absolutely adore. The lace top can be detachable so you can even go strapless if you want to update this dress to a more contemporary look.

Sincerity 3749 - Ellie's Bridal Boutique (Alexandria, VA)
Sincerity 3749 - Ellie's Bridal Boutique (Alexandria, VA)

One of the gowns that we are probably the most excited about is this Justin Alexander. The crocheted lace detail gives a dramatic twist to this otherwise traditional ball gown.

Justin Alexander 9710 - Ellie's Bridal Boutique (Alexandria, VA)
Justin Alexander 9710 - Ellie's Bridal Boutique (Alexandria, VA)

Having a destination wedding on the beach, or thinking that these gowns are just not your style? Sweetheart has just the gown for you.

Sweetheart 5978 - Ellie's Bridal Boutique (Alexandria, VA)
Sweetheart 5978 - Ellie's Bridal Boutique (Alexandria, VA)

Can't wait to see our new collections? Neither can we. Unfortunately, we aren't expecting these gowns to arrive in our boutique for another couple months but we still have plenty of other styles to choose from. The good news is, now you know we have a bit of everything. And if this post isn't enough for you, see what we currently have in our store.

No matter your taste or style, call us at 703-683-VOWS(8697) to schedule your appointment.